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* Apple has hit on great market with the release of their Apple i Pod series of MP3 players. Every year their digital music players are sold by the millions.

* Their iTunes store complements the Apple i Pod units by supplying the users with tons of music downloads. They even sell video content for their Apple i Pod Video series.

* Every 1.5 years, Apple seems to update the Apple i Pod to a newer model while the older Apple iPod generation gets phased out.

* As the Apple i Pod gets replaced, many previous Apple i Pod owners will upgrade to the newer models. It has been estimated that around 30 percent of Apple i Pod buyers are upgrading from a previous model.

* Since the lifespan of a specific Apple i Pod model is only 1.5 years, many of the older models are either sold or given to relatives.

* Experts agree that the Apple i Pod is estimated to sell around 10 million units by the end of this quarter.


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Customer Reviews:

"This new Nano is incredible. No longer do I need to carry the 100's of CD's I have in my car."
- Jason Fulkner

"The best features about my iPod Nano is that you can shuffle your playlists. It's a feature that makes your playlist fresh. This way you won't get sick of your old static playlist that you are so used to listening to."
- Chrissy Walker

"I carry this thing with me everywhere. My iPod Nano is very durable, dropped it a few times and not even a scratch on it. What else can I say. I love this thing!!"
- Marlo Fernandez

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